Browsing by Author "Cai, Jingwei"
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The Role of Social Variables in U.S. Consumer Loyalty regarding Chinese Consumer Electronics
Cai, Jingwei; 0000-0002-2241-738X (December 2)Despite numerous studies on consumer attitudes toward Chinese products and the consumer trust-satisfaction-loyalty link, little empirical work has been conducted to investigate the causal effects of social variables, such ...